Allurē
Brand identity • Packaging Design • Art Direction
Allurē is a clothing brand, founded with love in 2020. Inspired by attention to detail, careful tailoring, and use of natural, and superior quality fabrics. Collections are designed with passion, from the highest quality linen, and cotton fabrics, cut and handed over by the wonderful team of tailors. Allurē is driven to create authentic, and beautiful custom clothing for women.
The logo design was inspired by the delicate surface of the fabrics and their abstract weave, reflecting the values of the brand. The color palette for Allurē inspires the organic and natural look of linen and cotton, giving a soft and minimalistic touch over the visual identity. The colors are subtle, elegant, and feminine. Adding a modern silver and pink foil over selected business cards gave a contrast between a subtle color palette.
The color palette combined with the watercolor illustrations of the XVII century reflected an authentic appearance of the brand. Allurē is driven to create authentic, and beautiful custom clothing for women. Love and attention to detail are some of the principal elements that were selected to transmit in each piece of the brand.
