Brand visuals are minimal, combined with a touch of an elegant, coastal vibe, emphasizes the timeless quality of the brand. Strong, yet graceful lettering adds dependability and elegant character. The color palette is inspired by the ocean, where the blue sky and water meet transparent white sand. The colors are soft, subtle, and enjoyable. Color psychology also suggests that blue evokes peace, and at the same time inspires trust, and loyalty ‑ all of these features reflect the core values of the brand. Mauna Key Beach House welcomes the guests to feel a part of their legacy, offering a unique moment of escape.