The Astronomy Roadshow
Brand Identity • Print Design • Art Direction
The Astronomy Roadshow is a museum based in London, UK. Founded with love for those who love to discover the universe and experience the wonders of the night sky, stars and planets.
Founded with love for those who love to discover the universe and experience the wonders of the night sky, stars, and planets. The Astronomy Roadshow is a museum based in London, UK. The logo design reveals a series of details for the brand, showing the center of the universe. The brand identity was inspired by modern trends with a slight express to the past decades.
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For this project, we decided to use illustrations of the XVIII century to create a touch of nostalgia. Our inspiration was to elevate the identity towards its current consumers while remaining to honor the historical part of the universe. The color palette was inspired by the tones and reflection of the sky. The colors are soft, subtle, and welcoming. The color palette combined with the vintage illustrations reflected a unique appearance of the brand. Galaxy, universe, and sophistication are some of the principal elements that were selected to transmit in each piece of the brand.
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